Ohio Grape Industries Committee

Andriana led the social media strategy and content direction for the Ohio Grape Industries Committee, with a focus on showcasing Ohio wineries through a series of thoughtfully planned influencer partnerships. Andriana managed everything from concept to execution, including influencer outreach, contract negotiation, itinerary planning, content alignment and post-campaign reporting. These activations, which ranged from seasonal weekend getaways to one-day experiences, were designed to increase visibility, drive out-of-state tourism and highlight Ohio as a year-round wine destination.